How I Write Copy in Seven Steps

A lot of people ask me how I write copy. I don’t mean the actual writing process (such as how I come up with headlines, bullets, offers, etc), but how I tackle the actual task of composing a new sales […]

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Tip #3: Forget About Titles When Writing Copy

When you write a book or an article, you tend to come up with a title that basically summarizes or emphasizes the main point of the story. This is called the lede. As a reader, you prefer titles to headlines […]

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Tip #1: Don’t Write For Your Audience

Things are picking up around here, so to keep the ball rolling, here’s the first in a series of mini-tips. A powerful tip in writing headlines is not to write for your audience. “What,” you say? “Have you gone mad?” […]

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Further Use of The Will

You cannot retain a true and clear vision of wealth if you are constantly turning your attention to opposing pictures, whether they be external or imaginary. Do not tell of your past troubles of a financial nature, if you have […]

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