The Power of Positive Pressure

After my wife passed, I decided to relocate into a smaller home and my current home is up for sale. Moving always reminds me of something that happened when I was shopping for a new home in the past. Part […]

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Are Bottlenecks Clogging Your Sales?

When a sales page is not performing to your expectations, what’s the worst thing you can possibly do? Nothing. By making changes, any changes, you can strengthen your copy and improve your sales — provided you track those changes. In […]

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Why Some Friction in Sales Copy is Good

Using italics, bolds, highlights, etc to add emphasis in copy is a powerful tool. But use too much, and you are actually creating the opposite effect — everything looks the same and nothing is emphasized. So you must emphasize judiciously […]

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It’s Not What You Say, It’s How You Say It

Copywriting is often labelled as “wordsmithing.” A wordsmith is someone who uses words to sell a product, a service, or an idea. But, is copy only about words? Copywriting comes down to two fundamental tasks: knowing what to say and […]

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