How to Target Your Perfect Customer

The most important part of your copy is not your headline, not your offer, and certainly not your benefits. The most important part is your customer. Sounds obvious, right? But in the last few weeks, I’ve been critiquing some pretty […]

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Lowball Puts You Behind The Eight Ball

If you’re a new or aspiring copywriter, here’s one important tip: don’t be cheap. Too many beginning copywriters believe that offering cheap rates will get them more business. I’m not saying that it doesn’t. Of course, offering low rates and […]

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Tip #9: Convert Testimonials Into Case Studies

Testimonials are important in copywriting. Problem is, they’re so overused and sugar-coated that they seem as if they’re made up by a marketer. Sure, testimonials are fantastic. But to readers, fantastic testimonials are fantasy. Rather than grouping testimonials together in […]

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I Paid The $691.00 For You

I’ve been away for a while because we moved into a new home. After three weeks, we’re still unpacking. 😉 But I do have a gift for being so patient. Doberman Dan, a friend, fellow copywriter, and one of the […]

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