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Walk a Mile in Their Shoes

A personal, bittersweet note today. August is a little hard for me because it would have marked my 9th wedding anniversary with Sylvie Fortin. At least we had eight good years, thanks in large part to The Ottawa Regional Cancer […]

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Dead Copywriters Don’t Tell Stories

For over 15 years now, I’ve been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It’s nothing new. It’s a technique I learned way back in my early career, […]

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Mixed Tears

“I don’t want to tell people because I want tears of joy, not sadness.” Sylvie said this when she was asked if she wanted to tell people at the wedding about her breast cancer diagnosis just a week before we […]

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Time to Flip The Light Switch

After my wife passed, my grief was compounded by not only the loss of my business partner but also the loss of some major client accounts — and a huge chunk of my income along with it. An understandable reason […]

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