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10cpp3dno - The 10 Commandments of Power Positioning

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The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin's ebook that brings together the art of positioning with the science of direct response.

This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It's probably closer to 300,000 copies if not more.)

Third edition. Copyright © 1997-2009 Michel Fortin. All rights reserved. The following page offers instructions on how to distribute, reprint or copy this ebook.

Remember, you can download and distribute this book! There's the ebook version in PDF format. You can freely redistribute this book.

Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.

Happy reading!

“Don't duplicate. Differentiate! Being the best in your field is not about being the best. It's about being different. Be unique, and you'll be perceived as the best as a byproduct.”
— Michel Fortin

Michel Fortin

Chief Experience Officer at Supportibles, Inc.
A copywriter and consultant for close to 30 years, Michel was instrumental in selling millions worth of products and services. His most notable success is a salesletter that sold over a million dollars online on launch day. Today, Michel is a best-selling author, in-demand public speaker, and highly sought-after marketing consultant. Get his free report, "The 10 Commandments of Power Positioning," at

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